From world champion to revenue-driven CMO
Winning isn’t luck—it’s strategy, execution, and relentless drive. I’ve built and scaled businesses, turning underdogs into market leaders by creating demand-driven marketing systems that generate real revenue. I started my journey by launching and selling a profitable business during the Great Recession—no funding, just smart marketing. Then, I took a tech company from $1M to $20M+ in 3.5 years, using high-performing demand generation and brand positioning strategies. Now, I help B2B tech & commercial service companies modernize outdated marketing, build predictable pipelines, and create scalable growth.
Ready to step up and stand out?
Javier Lozano, Jr.
Founder & CMO
for B2B Growth
Your Custom
Revenue Roadmap
01.
Book A Strategy Call
Share your goals and challenges so we can design a marketing roadmap that drives measurable revenue.
02.
Choose Your Growth Path
Select the right engagement: a 360° Marketing Roadmap, ongoing Advisory, or full Fractional CMO leadership.
03.
Scale With Confidence
Execute your custom strategy, track results, and achieve predictable growth, without the cost of a full-time CMO.
Here’s what you need to know before making the right move for your business.
What exactly does a Fractional CMO do?
A Fractional CMO provides executive-level marketing leadership without the cost or commitment of a full-time hire. I build marketing frameworks, demand generation strategies, and positioning systems that drive predictable revenue growth. Unlike agencies that execute tactics, I focus on strategy, alignment, and making sure your marketing actually works.
How do I know if my business needs a Fractional CMO or a marketing advisor?
It depends on how much strategy vs. execution you need.
- Fractional CMO: You need hands-on leadership to build a marketing strategy, align sales & marketing, and scale growth.
- Advisory: Advisory ensures your team executes the right plan, without wasted time or spend.
- Revenue Roadmap: A deep dive into your marketing and sales alignment with a 12-month roadmap
If you’re unsure, let’s talk strategy and find the right path for your business.
How is this different from hiring an agency or a full-time CMO?
- Unlike agencies, I don’t just “run ads” or “post content.” I create the strategic foundation that makes marketing work.
- Unlike a full-time CMO, you don’t pay for overhead, benefits, or a long hiring process—just the expertise needed to grow.
- Unlike freelancers, I own the strategy, so your team (or agency) can execute with clarity and confidence.
Can you help us get more leads and improve our marketing ROI?
That’s exactly what I do. If your pipeline is unpredictable, your marketing isn’t working. I help B2B tech & service companies build demand generation systems that attract high-quality leads, improve conversion rates, and drive real revenue—without wasted spend.
What industries do you specialize in?
I focus on B2B tech and commercial service companies—especially industries with outdated sales and marketing playbooks that need a modern, demand-driven approach.
- Facility & Property Management
- Industrial & Trade Services
- Tech-Enabled B2B Services
- Multi-Location & Franchise Brands
If your marketing feels like it’s stuck in the past, I can help you build a scalable system that actually works.
How long does it take to see results?
That depends on where you’re starting. Quick wins can happen in 30-60 days (better positioning, pipeline clarity), but real revenue impact takes 90+ days when executing a strong demand generation or branding strategy. I focus on sustainable growth, not short-term tricks.
What’s the investment for working with you?
Marketing leadership & services vary based on your needs. From 1x projects, to on-going advisory, to fractional CMO leadership, I customize a marketing strategy for you.
- 12-Month Roadmap: 12-month strategy, clear growth plan
- Marketing Advisory: On-going guidance, 2-4 hrs/week
- Fractional CMO: Hands-on leadership, ~10 hrs/week
I also offer half day and full day consultations to assist in building out unique strategies and go-to-market implementation.
What’s the best way to get started?
Step 1: Book a free strategy call to discuss your marketing challenges.
Step 2: Choose the right growth path—Fractional CMO, a course, or a consulting session.
Step 3: Start implementing a proven, revenue-focused marketing strategy.
Javier is one of the brightest marketing minds that has ever entered the Facility and Property Management industry. I've personally seen his strategies executed and worked in a variety of ways.
Anytime I have marketing questions for my business I always reach out to Javier. How he understands a customer's journey as well as my company's goals are extremely eye-opening.
Javier possesses a wealth of knowledge and instinct that move beyond theory in marketing into tried and true results
Proven Results. No Fluff.
The Predictable Pipeline Diagnostic: Find What's Breaking Pipeline Growth
More campaigns won’t fix a leaky funnel. This diagnostic shows you exactly where pipeline is breaking and what to prioritize over the next 90 days.
In 15-Minutes You’ll…
✅ Define (or refine) your ICP so you stop chasing noise
✅ Identify the #1 bottleneck limiting pipeline and revenue
✅ Build a simple priority list of fixes for the next 30–90 days