
From world champion to revenue-driven CMO
Winning isn’t luck—it’s strategy, execution, and relentless drive. I’ve built and scaled businesses, turning underdogs into market leaders by creating demand-driven marketing systems that generate real revenue. I started my journey by launching and selling a profitable business during the Great Recession—no funding, just smart marketing. Then, I took a tech company from $1M to $20M in 3.5 years, using high-performing demand generation and brand positioning strategies. Now, I help B2B service companies modernize outdated marketing, build predictable pipelines, and create scalable growth.
Ready to step up and stand out?
Javier Lozano, Jr.
Founder & CMO
Growth Plan
Made for B2B
Service Companies

01.
Book A Strategy Call
Discuss your business goals and challenges so we can craft a marketing roadmap that actually drives revenue.
02.
Choose Your Growth Path
Whether you need on-demand courses or Fractional CMO leadership, we’ll build the right strategy for your business.
03.
Scale With Confidence
Execute your custom marketing strategy, measure success, and achieve predictable growth—without hiring a full-time CMO.
Here’s what you need to know before making the right move for your business.
What exactly does a Fractional CMO do?
A Fractional CMO provides executive-level marketing leadership without the cost or commitment of a full-time hire. I build marketing frameworks, demand generation strategies, and positioning systems that drive predictable revenue growth. Unlike agencies that execute tactics, I focus on strategy, alignment, and making sure your marketing actually works.
How do I know if my business needs a Fractional CMO or a marketing course?
It depends on how much strategy vs. execution you need.
- Fractional CMO: You need hands-on leadership to build a marketing strategy, align sales & marketing, and scale growth.
- Courses: You need a proven playbook to implement a demand generation system, content marketing strategy, or lead funnel.
If you’re unsure, let’s talk strategy and find the right path for your business.
How is this different from hiring an agency or a full-time CMO?
- Unlike agencies, I don’t just “run ads” or “post content.” I create the strategic foundation that makes marketing work.
- Unlike a full-time CMO, you don’t pay for overhead, benefits, or a long hiring process—just the expertise needed to grow.
- Unlike freelancers, I own the strategy, so your team (or agency) can execute with clarity and confidence.
Can you help us get more leads and improve our marketing ROI?
That’s exactly what I do. If your pipeline is unpredictable, your marketing isn’t working. I help B2B service companies build demand generation systems that attract high-quality leads, improve conversion rates, and drive real revenue—without wasted spend.
What industries do you specialize in?
I focus on B2B service companies—especially industries with outdated sales and marketing playbooks that need a modern, demand-driven approach.
- Facility & Property Management
- Industrial & Trade Services
- Tech-Enabled B2B Services
- Multi-Location & Franchise Brands
If your marketing feels like it’s stuck in the past, I can help you build a scalable system that actually works.
How long does it take to see results?
That depends on where you’re starting. Quick wins can happen in 30-60 days (better positioning, pipeline clarity), but real revenue impact takes 90+ days when executing a strong demand generation or branding strategy. I focus on sustainable growth, not short-term tricks.
What’s the investment for working with you?
Fractional CMO Services: $XK–$XK/month (custom packages based on need)
- Courses: $XXX–$X,XXX (self-paced, high-impact frameworks)
- Strategy Sessions: One-time consulting options available
Every engagement is built to maximize impact, not lock you into unnecessary long-term costs. Let’s find the best fit for your goals.
What’s the best way to get started?
Step 1: Book a free strategy call to discuss your marketing challenges.
Step 2: Choose the right growth path—Fractional CMO, a course, or a consulting session.
Step 3: Start implementing a proven, revenue-focused marketing strategy.



Javier is one of the brightest marketing minds that has ever entered the Facility and Property Management industry. I've personally seen his strategies executed and worked in a variety of ways.

Anytime I have marketing questions for my business I always reach out to Javier. How he understands a customer's journey as well as my company's goals are extremely eye-opening.

Javier possesses a wealth of knowledge and instinct that move beyond theory in marketing into tried and true results
Proven Results. No Fluff.
Revenue-Driven Leadership
20+ years of experience scaling businesses—built, grew, and sold a B2C company before leading B2B growth from $1M to $20M.
Demand Generation & Positioning Expert
I help B2B service companies build predictable pipelines and position themselves as category leaders—not just another vendor.
Strategic B2B & B2C Marketing
Deep expertise in both B2C and B2B—blending growth hacking, demand generation, and brand strategy to drive measurable results.
Growth with Limited Resources
Built my first business during a recession with no funding—I know how to maximize impact without wasting budget.
Best-Selling Author & Thought Leader
Co-authored an Amazon best-seller, sharing insights on business growth, leadership, and modern marketing strategies.
Creative & Data-Driven Execution
I blend creativity with data, turning outdated sales tactics into modern demand generation systems that fuel long-term success.
The Revenue-Driven CMO

The B2B Demand Generation Blueprint: 7 Steps to a Predictable Pipeline
Struggling with inconsistent leads and unpredictable revenue? The B2B Demand Generation Blueprint gives you a clear, proven framework to build a predictable pipeline and drive real growth—without chasing leads that go nowhere.
Inside, you’ll learn how to:
✅ Create demand instead of just capturing leads
✅ Align marketing & sales for higher conversion rates
✅ Build a scalable system that fuels long-term revenue growth
Download the blueprint now and start turning marketing into measurable ROI.